Neuroeconomics

Neuroeconomics 中文翻譯為 神經經濟學
感覺很酷
上面圖片是一本有相關且感覺很有趣的書


以下是在Wikipedia找到的一些基本資料

Neuroeconomics combines neuroscience, economics, and psychology to study how people make decisions. It looks at the role of the brain when we evaluate decisions, categorize risks and rewards, and interact with each other.

Experiments

In a typical behavioral economics experiment, a subject is asked to make a series of economic decisions. For example, a subject may be asked whether they prefer to have 45 cents or a gamble with a 50% chance of one dollar and 50% chance of nothing. The experimenter will then measure different variables in order to determine what is going on in the subject's brain as they make the decision. The simplest experiments record the subject's decision over various different design parameters (what about 42 cents?), and use the data to generate formal models that predict performance. This is the type of experiment for which Daniel Kahneman won the Nobel Prize in Economics.

Neuroeconomics extends the approach of behavioral economics by adding observation of the nervous system to the set of explanatory variables.

In neuroeconomic experiments, full brain scans will be performed using fMRI or PET in order to compare the roles of the different brain areas that contribute to economic decision-making. Other experiments measure ERP (event-related potentials, which are closely related to EEG), and MEG (magnetoencephalograms) to measure the timecourses of different brain events that contribute to economic decision making.

The most complicated experiments involve direct recordings of neurons (and sometimes neurotransmitter concentrations) in monkeys and humans.

內容很多，我只找一兩段出來，我正在閱讀他們中，
此外，台大居然有開這樣的一門課，不過是經濟所的，真可惜，
而且它還要先修過 實驗經濟學 也許我會考慮下學期去修修看(我想太遠了 ...)

總之，我覺得挺酷的這東西。
但是應該很難吧! 再看看了，畢竟去幻想未來的事情不如先把當下的事情搞定。